Bigo Mid Year Gala with Joytify and SEA’s Top Hosts

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The Bigo Mid Year Gala is here — and it’s bigger, brighter, and more thrilling than ever! This highly anticipated annual event brings together Bigo Live’s most influential creators, loyal fans, and regional stars from across Southeast Asia (SEA) and beyond for an unforgettable celebration of creativity and community.

As part of the Bigo Mid Year Gala, countries across SEA have launched exclusive campaigns and in-app competitions. Broadcasters are going all out to showcase their talent, build their fanbase, and rise in the global ranks. Whether you’re a viewer or a gifter, now is the time to join in and show your support for your favorite stars.

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Spotlight on SEA: Regional Hype, Global Reach

In Southeast Asia, the Bigo Mid Year Gala campaign is lighting up the app. From Indonesia, Thailand, Vietnam, to Malaysia and the Philippines top broadcasters are competing in themed challenges, creative showcases, and intense ranking battles.

Expect dazzling livestream performances, virtual meet-and-greets, and gifting competitions where every diamond counts. The excitement is real especially with exclusive rewards lined up for both hosts and gifters. If you’re aiming to become a top spender or rise in the fan rankings, now’s the perfect time to start loading up your Bigo account.

Istanbul Awaits: Gala Highlights with Joytify

This year, the global spotlight shines on Istanbul, with the gala event hosted in partnership with Joytify a rising city-based entertainment platform. Selected broadcasters will fly to Turkey for a red-carpet experience like no other: live performances, cultural showcases, and awards night ceremonies with creators from all around the world.

Joytify is rolling out the magic for the Gala attendees, with offline and online exposure for the winners, celebrity-level treatment, and curated activities around the stunning city of Istanbul. It’s not just a trip it’s the opportunity of a lifetime.

Bigo Mid Year Gala Campaign in SEA

The Bigo Mid Year Gala campaign in Southeast Asia (SEA) kicked off in July and runs through August 2025. This month-long campaign features daily and weekly challenges across countries like Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.

Broadcasters in the SEA region are competing in multiple categories — including live streaming performance, creative talent showcases, and in-app ranking battles. Fans play a key role by sending virtual gifts, helping their favorite hosts climb the leaderboards. Top regional winners will represent their country at the global Gala event in Istanbul.

Key SEA campaign dates:

July 15 – July 31: National preliminary rounds
August 1 – August 10: Regional SEA finals
August 15: Official announcement of SEA winners headed to Istanbul

Gala Schedule in Istanbul

As the host city for this year’s Bigo Mid Year Gala, Istanbul will be under the spotlight. The main Gala event will take place from August 23 to August 25, 2025, featuring star-studded performances, awards, and cultural experiences.

Here’s the key schedule in Istanbul:

August 22: Arrival & welcome dinner for international broadcasters
August 23: City tour & Joytify cultural event showcase
August 24: Red carpet & Gala night – award ceremony, performances, and livestream highlights
August 25: Closing brunch, networking, and media day

Stay tuned in the app for real-time updates and livestreams from the Gala stage in Istanbul!

Top Spender Spotlight: SEA Region

One of the most exciting parts of the Bigo Mid Year Gala Campaign in SEA is watching who rises to the top — not just among the broadcasters, but also among the gifters. And this year, the competition is intense.

As of early August, the current top spender across Southeast Asia is @ReiGifter88 from Singapore, who has sent over 3 million diamonds in support of multiple high-ranking hosts. Close behind is @MaiLuvz from Vietnam, whose consistent support for local broadcasters has made her one of the most recognized gifter profiles in the region.